Qualcomm to retitle stadium in promotion of Snapdragon processor

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Qualcomm, the San Diego-based wireless chip giant, which signed a 20-year naming rights deal for the San Diego stadium in 1997, is  temporarily going to change the name from Qualcomm Stadium to Snapdragon Stadium in promotion of Snapdragon processor.

Starting Sunday, for an 11-day period, the stadium will have the “new signage that says Snapdragon Stadium by Qualcomm with the Snapdragon logo”. During these days, Snapdragon Stadium welcome 3 upcoming televised games: Sunday Night Football with Chargers facing the Baltimore Ravens on Dec. 18, the Poinsettia Bowl on Dec. 21, and the classic Holiday Bowl on Dec. 28. The size of the audience, expected to watch the three nationally televised football games at the stadium during the holidays, is expected to reach 30 million.

“There’s an incredible focus now on smartphones and tablets,” said Dan Novak, vice president of global marketing for Qualcomm. “What we’re looking to do is raise the volume on awareness for Snapdragon — let people know it is the heart of their smartphone, and then build awareness and eventually preference.”

Snapdragon processors by Qualcomm are the digital brains inside mobile devices made. It powers more than 300 smartphones. These processors are used by 30 manufacturers including Samsung, LG, Nokia and HTC. See more details about Snapdragon processor here.

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